The UNDFIND One Bag was mentioned on “This Week in Photography,” otherwise known as TWIP in Episode #236 The Fantastic 4’s | Upgrades to Nikon and Lightroom. The Host, Frederick Van Johnson, made it his “pick of the week.”

We’ve included a quick and dirty iPhone Voice Memo recording of the portion of the Episode that talks about the bag in the audio clip below. If you want to hear more, make sure you check out their website for the full episode.

Here are some of his notable comments:

He said that “it is awesome” and called it a “Chic-Geek shoulder bag,” not meant for Safari’s or heading to the Antarctic, but rather for photo walks where you may “need something light and fashionable” to take.

He also notes that you can’t tell that it’s a camera bag; and that “it’s more like a laptop case, or a satchel, or … i dunno… one of Steve’s murses.” He also mentions the replaceable covers and notes that “they’ve got girly ones and manly man ones.”

We’re very excited to talk to Frederick in an upcomming episode when we’ll get into how we got started, the Kickstarter process, and the future of the Company.