I wanted to share with you an interesting observation that I had.

The word “cool” is one of those words that companies rarely choose to describe their own products. Maybe it’s too young or too 90′s or too short and simple; but whatever the reason, companies tend to stick to words like stylish, fashionable, eye-catching, and others.

The interesting thing is that in-person (at retail stores like Calumet Hollywood and at tradeshows like WPPI), the most common reaction I hear is … “that’s cool.” And that’s what the UNDFIND bags are; they are cool camera bags. Yes the covers for the Waist Shooter and One Bag are fashionable and stylish, and yes the Waist Shooter and One Bag are functional. But the all encompassing, and easiest way to describe them, is as “cool camera bags,” no matter how colloquial, young, or simple that may sound.

Ok.. enough of my daily ramblings .. back to work .. haha